After I drafted v1 of the platform business model canvas (PBMC) I shared it with friends and colleagues and received very valuable feedback. The concept seems right, but I needed to focus more on usage of the canvas space. To make it easier to understand and easier to use in workshops.
Another very important feedback was on integration of additional platform peers / players. Usually you have at least 3 peers, but most of the platforms are open for additional partners. This was missing so far and therefore I created an extra element “partners”.
With that feedback I re-drafted it – but keeping the main concept – an erased some elements.
The main changes:
- removing the “title” and “description” part from the center of the canvas
- using this space for the “value proposition” the platform owner has with the producer and customer side
- removing redundancies on “platform components” and using the space for a “partner” section.
In total the canvas has now 13 elements with the main focus is on the platform owner. The platform owner is als the target user group of the canvas. Because they are driving the success of the platform. Without the owner – no platform.
You can download the canvas as .pdf file to use it in your workshops. Please share your comments / feedbacks to allow me to further improve the canvas. Thanks.P-BMC-Framework-v02
[viraldownloader id=2061 text=’The Platform Business Model Canvas (#PBMC) to develop and implement platform businesses.’]