book review

Book: Digitale Transformation

In this book Tim Cole gives a brief overview on how digitalization will have an impact on every aspect / area of our companies. With his clear words and explanations the book is a good read for everybody who wants to get a quick and easy to understand overview of digital transformation topics. Big Data, e-Commerce, Online Marketing, Customer Journey, Cross-channel Commerce, Industry 4.0 and the digital workplace. All
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