In this book Tim Cole gives a brief overview on how digitalization will have an impact on every aspect / area of our companies. With his clear words and explanations the book is a good read for everybody who wants to get a quick and easy to understand overview of digital transformation topics. Big Data, e-Commerce, Online Marketing, Customer Journey, Cross-channel Commerce, Industry 4.0 and the digital workplace. All very important areas.
For each topic Tim is looking at the history and shows trends and explains the impacts using examples.
At the end Tim is asking if Digital Transformation means the end for a leading Germany. But he also shows the some ways on how to excape and manage the transformation.