When Alexander Osterwalder and Yves Pigneur come close to your home town with their Strategyzer Masterclass you have to attend. So I did last week, when I went to Berlin. Around 80 strategist and business model innovators joined too. The location – Umspannwerk – was perfect with size, audio, video, food. Alex and Yves held a fantastic event. A mixture of training and workshop, where they guided you through the process from the initial business model design, testing, prototyping and re-invention.
Participants where grouped by 4 on single tables and needed to re-group after each break – so it was great for networking too.
The event went far behind just to practice the business model canvas. You learned the complete process. Not just a single initial step. Prototyping and testing are important and after the initial establishment of your business you immediately have to start to reinvent your business.
I talked to a lot of people from all around Europe about their experience and goals with business model innovation and it was great to hear that it becomes mainstream. In all big and small companies the concept was well understood and used. Also in business schools it is established as best practice method for entrepreneurship courses / startup programs.
For me personal the part of business model portfolio and platform businesses was the most interesting one.
First, Alex mentioned that more and more companies are using the BMC to describe all different businesses they have – using a common language for the complete business model portfolio. This allows you to understand the differences and the links much easier and helps you to understand which business model(s) will drive growth in the next year. A similar approach I try to establish in my company. You will have a corporate portfolio, but the main level where you could improve is on business unit level so x-1 level.
Second, I talked to Yves and Alex about platform businesses. They also showed some examples throughout the sessions (e.g. AirBnB) and it became clear that the BMC is fine on a very very high level to describe the business model, but to really innovate you need something which goes one level deeper. Platform businesses are not standard linear businesses. I showed the PBMC some attendees and they where exited. 🙂 Great feedback that the PBMC is easier to understand and much better suitable to use for platform businesses.
Bottom line a great event, highly professionally organized and a perfect presentation by Alex and Yves. I can highly recommend everybody to take the chance to attend. You will definitely learn a lot or get a refresher on your learnings.
This article first appeared at www.digital-ahead.de – your source for platform business economics and the platform business model canvas.